Meet Our Team of AI & Automation Experts
Our strength lies in our people. The AI Consulting Bali team is a curated group of strategists, engineers, and client success managers who possess a rare combination of deep technical expertise and a nuanced understanding of the Indonesian business environment. We are practitioners, not just theorists, dedicated to your success. Our work is guided by rigorous editorial and research standards to ensure you always receive the highest quality advice.
Budi Santoso
Founder & Chief AI Strategist
Credentials: MSc Computer Science, Institut Teknologi Bandung (ITB); AWS Certified Machine Learning Specialist; Certified Google Cloud Professional Data Engineer.
Budi is the visionary behind AI Consulting Bali. After a decade of leading digital transformation projects for multinational corporations in Jakarta, he returned to his passion: empowering Indonesia’s homegrown businesses. Budi believes that AI is the great equalizer and is dedicated to crafting strategies that allow local UKM (SMEs) to leverage data and automation effectively. He is a frequent speaker at national tech conferences and a passionate advocate for ethical AI implementation that respects Indonesian data privacy laws.
Sarah Chen
Head of Automation & Process Optimization
Credentials: Certified Make.com Partner; n8n Expert Level II; Six Sigma Green Belt.
Sarah is an expert at untangling complex business processes and rebuilding them for maximum efficiency. With a background in operations management for a leading Singaporean logistics firm, she has a sharp eye for identifying bottlenecks and a master’s touch with automation platforms like n8n, Make, and Zapier. Sarah moved to Bali to apply her skills in a more dynamic environment, helping businesses in hospitality, e-commerce, and creative industries save thousands of hours and reduce operational costs.
I Gede Wirawan
Lead Data Scientist & LLM Specialist
Credentials: PhD in Data Science, Universitas Udayana; Published research in Natural Language Processing for Bahasa Indonesia.
A proud Bali native, Gede is at the forefront of applying Large Language Models to the Indonesian market. His doctoral research focused on training models to understand the unique nuances, slang, and dialects of Bahasa Indonesia, making our custom ChatGPT and Claude implementations incredibly effective. He leads the technical development of our bespoke AI solutions, ensuring they are not only powerful but also culturally and contextually relevant for our clients’ target audiences.
Anya Petrova
Client Success & Project Management Lead
Credentials: Project Management Professional (PMP); Certified ScrumMaster (CSM).
Anya is the crucial link between our technical team and our clients. With over 12 years of experience managing complex tech projects for international clients in Bali, she ensures that every AI implementation is delivered on time, within budget, and perfectly aligned with the client’s strategic objectives. Anya’s focus is on tangible ROI and seamless adoption, providing comprehensive training and ongoing support to ensure our solutions become an integral and valued part of our clients’ operations.
Dr. Rina Hartono, S.H., LL.M.
Ethics & Compliance Advisor (External)
Credentials: LL.M. in Technology Law, Universitas Indonesia; Certified Information Privacy Professional (CIPP).
Dr. Hartono is our guiding star for navigating Indonesia’s complex regulatory landscape. As one of the country’s leading experts on the UU PDP (Personal Data Protection Law), she advises our team and our clients on best practices for data governance, privacy, and ethical AI. Her involvement ensures that every solution we build is not only innovative but also fully compliant with regulations from bodies like Kominfo and BSSN, giving our clients complete peace of mind.
Our collective expertise is at your service. To learn how our team can help you build your business’s future, explore our AI consulting services.
Continue exploring AI Consulting Bali:
Our AI Consulting Bali Service ·
Meet Our Team ·
Editorial Standards ·
Methodology ·
Sustainability ·
Safety & Compliance